Saint George behind the Scenes Route

Ruta de autor invites you to walk through the bookseller and floral circuit of Saint George behind the Scenes, an original route through Barcelona on World Book Day and Saint George’s Day. There is no doubt that receiving flowers and books is a joy for many, but behind this event there is usually arduous planning.

With this route we return to the legend of Saint George and the Dragon, we reflect on the origins of this celebration in Catalonia and we venture into the dynamics of the preparation and launching of this tradition by publishers, booksellers and rose vendors. What novelties do publishers save for Saint George’s Day? How many workers are enrolled in bookstores to meet last minute readers? Where do the millions of roses come from?

The route Saint George behind the Scenes is an unprecedented walk that brings together different stories and perspectives to show the legend that motivates Saint George’s Day and the commercial display that has accompanied this celebration for over eighty years.

Return to Routes

“To access a more subtle and varied knowledge... the experience based on a complex relation between the visitor’s and the local perspectives.” Xavier Antich, La Vanguardia


"Ruta de autor... una nueva forma de entender los itinerarios del turismo cultural que están, ya, marcando el futuro. Su significación los convierte, a nuestro juicio, en termómetro de tendencia."
Xavier Antich,
La Vanguardia

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